Sell More AND Reduce Your Selling Costs!
What many small business owners don't know is that the best ways to increase sales don't cost much. You can sell more AND reduce your selling cost if you follow four simple, proven strategies:
1. Focus
Ask "Where can I get the biggest sales increase for my investment?" The most expensive sale is to someone who has never heard of you. You need to get their attention and get them to know, like, and trust you and that takes time and money. Instead, first look for opportunities to sell more when you sell, sell more often, sell to people who your customers know and even to customers you haven't heard from in awhile. Tapping these sales can generate the funds needed to make more people aware of you.
2. Be strategic
Your marketing investment will give you the biggest pay back if you direct it at those for whom you offer the strongest unique benfits. Carefully choosing your market and tailoring your products and services to meet their needs will pay off in superior results
3. Automate
It typically take seven contacts with a qualified prosect to make a sale. Say you get 10 leads per week. Simply calculating seven contacts time 10 leads per week, assuming 15 minutes for each contact demonstrates that you'd be spending nearly 18 hours a week just in lead follow up. You need a systematic way to follow up with ALL your prospects or you will either be wasting leads or wasting time that you could be investing in other parts of your business
4. Continuous Improvement
Even internet millionaires don't get their marketing formula right the first time. One recently confessed that the first verision of a recent campaign converted only 1.5% of his site visitors to buyers, but by applying proven methods of continuous improvement, it was converting 16% to 24% by the time he was done! Start with small investments. Tune every part of your campaign for performance, THEN invest heaviliy in a cmapaign that you KNOW will produce the results you desire.
Our services page outlines how we can help YOU sell more AND reduce the cost of each sale. Or call for a confidential assessment of how YOU can sell more, just call 360 828-1246!
